Following on the heels of Stranger and Savatage
getting signed, along with the birth and popularity of the local Death
Metal scene around the late 80's & early 90's....The music scene in
the Bay area simply exploded! Bands were forming all over this area, to
the point where it started to seam like musicians were a dime a dozen.
Bars & music venues started sprouting up all over, showcasing some
of the best talent the Bay area had to offer in all forms of music, but
especially in rock music. Some of the bands that made a big name for
themselves in this area at the time were The McCarr Brothers and Momentum, Four in Legion, Blade, Multi Color House, Bleeding Hearts, Arazmo, The Damon Fowler Group, The Hazies, Deloris Telescope, Freaks Rule, DeeForce, Powersurge, Blackwell, and Men From Earth... just to name a few.
It
was usually standing room only, no matter what venue or which band you
went to see... the clubs and venues were always packed. Venues such as
the Rock-it Club, ML Chasers, Alley Cats, Brass Mug, Killian’s, Bourbon Street...
They all were hugely popular, and showcased a lot of great original
bands. During this time, The only "cover bands" you would find would be
either some house band, or some lounge act playing at a local Holiday
Inn somewhere. This area was rich with "original bands". You couldn't go
into a venue to listen to a local band that didn't play all, or at
least mostly, original material. Most of the venues would only gig bands
that were original. This area became so rich with original talent that
A&R reps from all the major record companies started looking in our
direction, heading down to the Bay area, and scouting all the local live
music bars & venues.... just drooling at the possible prospect of
being the first to sign the next big band.
Along with the A&R
scouts coming down here from all the major record labels to tap the
well of talent Tampa Bay had to offer, Independent record companies
started popping up all around the bay area as well. And the ones that
were here already...all of a sudden had a much larger pool of talent to
wade through. Some of the local independent record companies (just to
name a few) that were prominent in the area include: Blue Heart Records, BSP Records, Concrete Cargo Music, Deep Cut records, and Little Leaque Records.
Along
with the record companies and the saturation of bands came a demand for
recording studios and rehearsal space as well. New ones started popping
up, and old ones started getting much more business then they ever
could have hoped for before. Some of the local recording studios (just
to name a few) that were here were: Anything Audio, Atlas Recording Studios, Axium Recorders, Bay Sound Recording, Morrisound Recording, HouseQuake Recording Studios, Labyrinth Studios, Infinity Studios, Panda Productions, and Slam Studios.
Rehearsal
studios were popping up as well, but couldn't keep up with the high
demand. Their was such a high demand for the limited rehearsal space
that the air conditioned storage units started advertising rehearsal
space for bands in the media. Public Storage (or PS
for short) was one of the more popular ones that would actually
advertise as rehearsal studios...believe it or not. The local media
started also writing editorials about the problem of bands using storage
spaces to rehearse in that weren't air conditioned. The news media was
actually publishing public service announcements in the papers and on
TV, warning about the dangers of practicing in a non air conditioned
storage unit. Some of the more popular rehearsal studios were: Apple rehearsal Studios, Circle Rehearsal Studios, Northern Lights Studio 18, and Atlas Rehearsal Studios.
Of
course with the explosion of the local music scene, came the need for
talent management. Management was a "necessary evil" in most musicians
eyes, but in an area where original musicians and bands were a dime a
dozen, they needed an edge. Local management companies were more then
willing to fulfill those needs, and in return, scoop up the rewards.
After all, back then there was no internet which meant no MP3, no
downloading of music, no myspace or facebook, no websites period. There
wasn't even public email yet. So self promotion back then was extremely
hard to pull off successfully...especially in an area that is bursting
at the seams with other talent that was potentially your competition. In
order to make it big, bands needed management & promotion. Not to
mention that the bands had to work their ass’s off to get a following.
With no internet back then to get the word out about your band and
music, you had to "pay your dues" by using flyers and gigging as often,
and at as many places, big or small, as you possibly could. Hiring a
management agency would take some of the work and stress load off of the
band, and was an outlet to get your name, and demos, in the hands of
A&R Reps on the national music scene. Some of the local management
agencies (just to name a few) that were in the area were: Chrystallis Management, Keith Collins Management, Capstone Music Group, and Steele Management.
Tampa
Bay became so much of a music oriented area, that even other
professions were trying to capitalize on it. Area Attorneys even started
advertising themselves as "Music Attorneys" in order to get more
business.
Another outlet that was available to help the local music scene at the time was the organizations like the local branch of the "AFofM" Musicians Union (American Federation of Musicians), and the "Florida Musicians Association".
The
support for the local music scene and the bands in general from the
print media, radio stations and the record stores was phenomenal! Most
of the record stores at the time had separate sections in their stores
that were reserved for selling albums solely released by unsigned local
artists. Record stores like Specs Music & Video, Peaches Music & Video, Bananas Records & Tapes, Ace's Records, Vinyl Fever, Vinyl Museum, and Asylum Records & Tapes all were great supporters, and featured local artists & bands in all their stores.
The local instrument stores were doing their part in helping all the great talent as well. Seminole Music & Sound, Paragon Music, Bringe Music, Music Mart, and Thoroughgood
all played a huge part. Many of these stores would constantly feature
on site performances by the local bands. Bleeding Hearts would perform
on several occasions at both locations of Seminole Music & Sound,and
would pack huge crowds each time.
Record stores and instrument
stores weren't the only great supporters of the local bands either...the
scene was being highly promoted on the airwaves as well. Unlike most
other parts of Florida, Tampa Bay was one of the only areas where local
radio stations were setting aside pockets of precious air time in order
to showcase our great talent in the form of an hour or so of playing
nothing but songs from local artists. These stations would also
broadcast in-studio interviews and performances with local artists &
bands as well. 98ROCK had their "Tampa Bay Rocks" show, hosted by Jeff Zinda from 9:00pm - Midnight on Sunday nights. WMNF 88.5 FM had their "Local Music Show" hosted by Ron Boyko on Thursday nights from 11:00pm - Midnight. The now defunct 95ynf also did their part in promoting the local music scene as well.
The
radio dial wasn't the only place you could find Bay area talent
showcased....tv was lending a helpful hand as well. There were several
cable access shows that were dedicated to showcasing local bands and
clubs, for example: "Trax" & "Dave's Garage". "Dave's Garage" was A cross between the "Tonight Show", and "Wayne's World". "Dave’s Garage" would feature local bands performing in the studio, as well as conduct Interviews with the local talent.
Probably the longest lasting, and more popular of the TV shows was "The Mike Pachelli Show". This show was hosted by local Tampa Bay musician, Mike Pachelli, who fronted the band, "The Mike Pachelli Group". The TV show aired In the 80's and 90's. Pachelli hosted his television show on the Warner Bros. Affiliate WTMV
for 10 years on Friday and Saturday nights in the Tampa/St.
Petersburg/Orlando market. The program boasted a 14 million cumulative
audience. Mike would often have
guest musicians from the local Tampa Bay area, as well as national
artists, jamming on the show in between skits, interviews, and showing
music videos.
The publicity didn't end with just the radio
stations, TV stations, or record stores either. The print media was
covering the bay area as well, in the form of both fan & trade
magazines. Tampa Bay had plenty of print media coverage in locally
published magazines such as: Thrust Magazine, Players Magazine, Focus Magazine, JAM Magazine, and Creative Loafing. Creative Loafing
(which is still in existence today) was more of an eclectic,
alternative newspaper itself. They featured more then just the local
music scene in there newspaper, however, they did their fair share of
covering the local music scene. The other four magazines were purely
dedicated to the local music scene, complete with editorials,
interviews, show schedules, band press releases, album reviews, and
musician classifieds. The local music scene became so huge that even the
bi-weekly, 100 page Jam magazine wasn't enough, so once a year the publisher of JAM magazine would publish a special edition magazine called "The Florida Music Directory".
This special addition of the magazine was a nearly 200 page, who's who
in the local music business. It was by all practicality, a trade
magazine that offered descriptions and contact information of everyone
in the Tampa Bay music industry. it listed not only the local bands
& artists, but also Contract Songwriters, Promoters,
Agents/Managers, Radio Stations, Music Attorneys, Sound/Lighting,
Transportation, Venues, Video Production, Media, Record Companies,
Distribution, Recording/Rehearsal Studios.....and much, much more.
Tampa Bay played host to several large scale events during this time as well. 98ROCK started the popular, annual multi-day event & concert known as "Livestock" back in 1990 to showcase both national and local bands. Also there was Tampa Bays own music awards show known as the "Bay Area Music Awards".